Works
/ Zencastr
Zencastr
Built Zencastr’s design department and all visual processes from scratch, scaling the product from MVP to a $60M valuation. I led a global rebranding, created an Atomic UI design system, and designed the entire product ecosystem: a feature-rich online studio with AI audio/video editing, an ad marketplace, a discovery platform, and an iOS app. During my tenure, the team grew 9x, and the platform became the gold standard for top creators.
Branding
Design Systems
Product Design
Web
Mobile
Marketing
Mentoring
Roadmap
Start
• Strategic sessions (CEO and CTO)
• Current Brand and product audit
• Target audiense research
• Moodboard and requirements
• Goals setting and roadmap
• Visual design strategy
Rebranding
149 Competitors in 10 areas
• Market Research • Competitors research • Brand vision and Positioning • Color and Semtanic research • Logotype and custom font • Visual and audio identity • Brand Guidelines • Swag and visual assets • Public execusion
Article in Zencastr Blog
Product design
7 Versions 474 Unique Screens 4333 Screens States
• Analytics and UX Research • User interviews and testing • Complex product redesign • Video Podcasting Tool Design
Article on TechCrunch
Design System
2858 Unique UI elements
• Atomic UI design • Color System • Documentation • Deploy to dev team • Design QA
Article on TechCrunch
Web
3 Website versions 69 Landing Pages 167 Unique Pages 652 Screens States
• UX Research • Screen-flows • Prototypes • Web UI • Web animations • Deploy and Design QA
as its beta video offering
goes live for all
Article on TechCrunch
Mobile
367 Unique Screens 1845 Screens States
• UX research • Screen flows • Mobile UI • Design QA • User testing
Download Zencastr Appfrom Apple AppStore
MarketingAssets
39 Podcast Covers
38 Banners127 Emails
• Banners • Podcast Covers • Press Kits • Emails • EXPO Stands • Swag • Blog Posts
Decks
49 Decks 1832 Slides
• Investors Pitches • New Features Demo • Onboarding • Tutorials • Research presentations • Board Decks
SMM
Instagram, Youtube, Twitter, Facebook, TikTok
• Social Profiles Design • Video Templates • Post Templates
Roadmap
Start
• Strategic sessions with CEO and CTO • Current Brand and product audit • Target audience research • Moodboard and requirements • Goals setting and roadmap • Visual design strategy
149 Competitors in 10 areas
Article in Zencastr Blog
7 Versions 474 Unique Screens 4333 Screen States
Article on TechCrunch
2858 Unique UI elements
Article on TechCrunch
3 Website versions 69 Landing Pages 167 Unique Pages 652 Screen States
as its beta video offering
goes live for all
Article on TechCrunch
39 Podcast Covers
38 Banners127 Emails
49 Decks 1832 Slides
Instagram, Youtube, Twitter, Facebook, TikTok
Rebranding
• Market Research
• Competitors research
• Brand vision and Positioning
• Color and Semantic research
• Logotype and custom font
• Visual and audio identity
• Brand Guidelines
• Swag and visual assets
• Public execution
Product Design
• Analytics and UX Research • User interviews and testing • Complex product redesign • Video Podcasting Tool Design
Design System
• Atomic UI design • Color System • Documentation • Deploy to dev team • Design QA
Web
• UX Research • Screen-flows • Prototypes • Web UI • Web animations • Deploy and Design QA
Mobile
• UX research • Screen flows • Mobile UI • Design QA • User testing
Marketing
Assets
• Banners • Podcast Covers • Press Kits • Emails • EXPO Stands • Swag • Blog Posts
Decks
• Investors Pitches • New Features Demo • Onboarding • Tutorials • Research presentations • Board Decks
SMM
• Social Profiles Design • Video Templates • Post Templates
And many more ...
Rebranding
149
Comepetitors research
10
In 10 Market Areas
Identity research
Symbol
Zencastr Sans Custom Font
Final logo
Swag
Product design
474
Unique screens
7
Versions
4333
Screen states
Design system
Design system structure
Styles
Colors Text styles Corner radius Grid Shadows Stroke Shapes
Elements
Icons Images Interactions Animations GIFs Videos Illustrations
Modules
Buttons Switches Tooltips Inputs Dropdowns
Blocks
Forms Footers Headers Chats Sidebars Menus
Pages
Main Secondary Technical Modal ...
Unique UI elements
Web
3
Main web versions
69
Landing pages
167
Unique screens
652
Screen states
Web animations
Mobile
367
Unique screens
1845
Screen states
Presentations
49
Decks
1832
Slides
Marketingassets
38
Banners
127
Emails
39
Covers
