Valeo

Works

  /  Zencastr

Zencastr

Full design leadership for a podcasting
software company over 4 years.

Branding
Design Systems
Product Design
Web
Mobile
Marketing
Mentoring

Roadmap

Start

• Strategic sessions (CEO and CTO)
• Current Brand and product audit
• Target audiense research
• Moodboard and requirements
• Goals setting and roadmap
• Visual design strategy

Rebranding

149 Competitors
in 10 areas

• Market Research
• Competitors research
• Brand vision and Positioning
• Color and Semtanic research
• Logotype and custom font
• Visual and audio identity
• Brand Guidelines
• Swag and visual assets
• Public execusion

Rebranding Zencastr

Article in Zencastr Blog

Product design

7 Versions
474 Unique Screens
4333 Screens States

• Analytics and UX Research
• User interviews and testing
• Complex product redesign
• Video Podcasting Tool Design

Design System

2858 Unique
UI elements

• Atomic UI design
• Color System
• Documentation
• Deploy to dev team
• Design QA

Web

3 Website versions
69 Landing Pages
167 Unique Pages
652 Screens States

• UX Research
• Screen-flows
• Prototypes
• Web UI
• Web animations
• Deploy and Design QA

Mobile

367 Unique Screens
1845 Screens States

• UX research
• Screen flows
• Mobile UI
• Design QA
• User testing

Download Zencastr App
from Apple AppStore

Marketing
Assets

39 Podcast Covers
38 Banners
127 Emails

• Banners
• Podcast Covers
• Press Kits
• Emails
• EXPO Stands
• Swag
• Blog Posts

Decks

49 Decks
1832 Slides

• Investors Pitches
• New Features Demo
• Onboarding
• Tutorials
• Research presentations
• Board Decks

SMM

Instagram, Youtube,
Twitter, Facebook,
TikTok

• Social Profiles Design
• Video Templates
• Post Templates

Roadmap

Start

• Strategic sessions with CEO and CTO
• Current Brand and product audit
• Target audiense research
• Moodboard and requirements
• Goals setting and roadmap
• Visual design strategy

149 Competitors
in 10 areas

Rebranding Zencastr

Article in Zencastr Blog

7 Versions
474 Unique Screens
4333 Screens States

2858 Unique
UI elements

3 Website versions
69 Landing Pages
167 Unique Pages
652 Screens States

367 Unique Screens
1845 Screens States

Download Zencastr App
from Apple AppStore

39 Podcast Covers
38 Banners
127 Emails

49 Decks
1832 Slides

Instagram, Youtube,
Twitter, Facebook,
TikTok

Rebranding

• Market Research
• Competitors research
• Brand vision and Positioning
• Color and Semtanic research
• Logotype and custom font
• Visual and audio identity
• Brand Guidelines
• Swag and visual assets
• Public execusion

Product Design

• Analytics and UX Research
• User interviews and testing
• Complex product redesign
• Video Podcasting Tool Design

Design
System

• Atomic UI design
• Color System
• Documentation
• Deploy to dev team
• Design QA

Web

• UX Research
• Screen-flows
• Prototypes
• Web UI
• Web animations
• Deploy and Design QA

Mobile

• UX research
• Screen flows
• Mobile UI
• Design QA
• User testing

Marekting
Assets

• Banners
• Podcast Covers
• Press Kits
• Emails
• EXPO Stands
• Swag
• Blog Posts

Decks

• Investors Pitches
• New Features Demo
• Onboarding
• Tutorials
• Research presentations
• Board Decks

SMM

• Social Profiles Design
• Video Templates
• Post Templates

And many more ...

Rebranding

149

Comepetitors
research

10

In 10 Market
Areas

Identity research

Symbol

Zencastr Sans Custom Font

Final logo

Swag

Product
design

474

Unique screens

7

Versions

4333

Screens states

Design
system

Design system structure

Styles

Colors
Text styles
Corner radius
Grid
Shadows
Stroke
Shapes

Elements

Icons
Images
Interactions
Animations
GIFs
Videos
Illustrations

Modules

Buttons
Switches
Tooltips
Inputs
Dropdowns

Blocks

Forms
Footers
Headers
Chats
Sidebars
Menus

Pages

Main
Secondary
Technical
Modal
...

Unique UI elements

Web

3

Main web
versions

69

Landing
pages

167

Unique
screens

652

Screens
states

Web animations

Mobile

367

Unique screens

1845

Screens states

Presentations

49

Decks

1832

Slides

Marketing
assets

38

Banners

127

Emails

39

Covers